This phenomenon is not new, but it is getting less and less attention. Ad blockers have become a common practice among internet users, even if many refuse to use them. We know that the free form is highly dependent on ads which still support many sites.
To assess current trends, BlockThrough just submitted an interesting report. In particular, we learn that the use of ad blockers has stagnated on computers for five years now, last year it was about 257 million people.
Pop-up ads are within reach of Internet users
The situation is completely different when it comes to cell phones. The ad blockers, previously classified, were exploding there with 586 million analyst-listed users versus just 167 million seven years ago.
Blockthrow too He polled the American public on this topic. It turns out that 40% of the respondents use an ad blocker. To explain their options, netizens specify their desire to avoid interruption when viewing the page. 62% of them use these extensions to avoid installing malware on their device. Finally, 58% do so for reasons of confidentiality and protection of their personal data. Among the tools most used we find in particular AdBlock, Adblock Plus, and AdGuard.
As a reminder, a study conducted by AudienceProject last year showed that the use of these blocking features is decreasing in the US and Europe. In detail, 41% of Americans, 36% of British and 48% of Germans said they used it. Compared to the 2016 results, this represents a decrease for each of the countries mentioned.
This does not prevent Internet users from inciting some ads on the Internet, especially those that are inappropriate or unwanted and that spoil their visit to the page. To provide a universal security and anti-tracking solution, some VPNs (such as CyberGhost) not only allow you to switch to anonymous mode on the web, but also block ads.
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