Maximize user experience by choosing the right mobile format

According to the latest annual survey by We Are Social, mobile is on the rise. Of the 7.87 billion people on Earth, there are 5.27 billion mobile phone users. Another interesting statistic: In 2021, mobile web traffic increased to 56%. That’s +11% compared to 2020. In his most recent white paper,, Kaliop, a specialist in digital transformation and innovation, gives you the keys to designing and deploying an efficient and effective product on mobile.

Understand user psychology and habits

As you will discover in this guide, first of all, it is essential that you understand the expectations of your users. As Calliope states: “Users are more and more demanding and now expecting the same functions from applications of large groups and SMEs. So we must strive to understand the psychology of users and their consumer habits.”

By downloading this white paperIn this article, you will discover how to put the user at the center of the mobile approach by creating a tool such as the Experience Map. Kaliop also gives you several interesting techniques to test your hypotheses with users as soon as possible: benchmarking, co-design workshops, or prototyping and user testing.

PWA, cross-platform or local application: What format do you need?

In this guide, you’ll learn more about the different possible formats and technologies for a mobile project, such as the cross-platform with React Native and Flutter that allows you to develop native apps for both iOS and Android, or a PWA (Progressive Web App) that bridges the gap between the web and mobile. Kaliop’s white paper will guide you in choosing the right technology for your project.

Digital Marketing Leverages and Business Effects

You will also learn how to define a presence strategy according to your marketing needs and business ambition. Kaliop gives you the keys to tailor your marketing mix to your technology choices.

do not forget to Download the guide !