Facebook is a giant of the Internet, but its name is intimidating, and it can prevent the development of some projects of the group.
What if Facebook was a giant with feet of clay? The giant social network has several billion users around the world, and the group behind the most famous F on the planet combines applications such as WhatsApp or Instagram, which are also used by billions of people. Facebook’s fame is well established, however…
The name Facebook, if it is a symbol of power, then this uncontrollable striking force is frightening. The social network created by Mark Zuckerberg has been plagued by many criticisms and issues, especially American justice. In trouble Facebook name worries today. Still the latest example of distrust of the blue network is the massive departure of WhatsApp users when they learned that their personal data would fall into the big bad hands of Facebook.
Facebook: a name too heavy to bear
So when the name is too scary for the audience, it is better to remove it. At least that’s the reversal that appears to have prompted the group to change the name of its virtual reality service, from Facebook Horizon to Horizon World. Facebook officially announced the change In a press release , explaining that this was supposed to be the new name “It better reflects the different spaces that the creators of Horizon have developed over the past year.”
This virtual reality platform, which is still in beta, should allow its release to share time with friends, as a classic social network already allows today. But since it was first announced in 2019, it seems the product hasn’t found its audience.
Horizon World: New name, same product
It can only be used on Oculus headphones, a brand belonging to the Facebook group since 2014, the platform is intended to be Facebook groups analogy explained Megan Fitzgerald, Director of Product Marketing at Facebook in 2020.
So Facebook hopes that with this name change, the social network will make it somewhat forget its grip on the platform, which it can develop on its own, without having to carry the very heavy weight of the Facebook name. A 2019 Pew Research Center study found that more than 70% of Americans don’t know that Facebook owns Instagram and WhatsApp. Thus, the name change could pay off for the virtual reality platform which remains 100% owned by Facebook. In short, the label changes but not the product.
