Axa France has announced that it will enter Metavers to offer dedicated sharing spaces to its customers. The insurance company says it will invest in the virtual world by acquiring a plot of land produced by video game publisher The Sandbox.
Axa France has announced that it will be entering the Metavers, and thus claims to be “The first player in the insurance and banking sector in France to establish in a virtual world”-Can we read the press release. The main objective of the company is to create spaces of participation for its employees and clients. “Metavers provides numerous meeting and interaction opportunities to drive the Axa technology, digital, and data community of more than 2,000 people. In 2022, we will welcome several hundred new talents into this group, in order to innovate the security of tomorrow in serving our customers.”then explains the insurance company.
Concretely, Axa France will join the virtual world by acquiring a plot of land made by the video game company The Sandbox. “Axa France will be supported by Sandbox, Excelsior and Metaverse Studio to develop its plot”.
“It is our responsibility to participate in major technological developments to imagine securing the future. We are only at the beginning of the metaverse, so we want to learn and give ourselves the means to learn about these platforms and communities as soon as possible”concludes Patrick Cohen, CEO of Axa France.
“Certified gamer. Problem solver. Internet enthusiast. Twitter scholar. Infuriatingly humble alcohol geek. Tv guru.”
