To unveil its Samsung Galaxy S22 during an event in the metaverse co-hosted by TikTok creator Liam Kalev, the brand called up a virtual influencer!
Is tomorrow’s influencer virtual?
zeroThis is the name of the avatar Samsung is using to promote the release of the latest Galaxy S22! He is one of a growing number of avatar influencers who are gaining popularity on social media platforms. Success does not leave indifferent brands! In fact, more and more of them are going to promote their products.
creator zeroan agency gay mediagave a fictional context to the character, describing it as A fully virtual being lives in his lair inside the Nexus universe.
“We are proud to be pioneering live video shopping in the virtual world and to be a pioneer in connecting virtual reality with the sale of physical goods”said Krister Karjalainen, Chief Digital Officer of Samsung Electronics North America (SENA). “Samsung is an innovation-driven company, so it is only natural that we are also exploring the future of meta-commerce.”
Advances in graphics technology have blurred the line between what is real and what is not. On social media, virtual influencers love zero She gained a lot of followers on apps like Instagram. This has caught the attention of brands, who sometimes consider these entities to be safer than real influencers. Thus it is a way to position itself as a brand that looks to the future.
The very concept of the metaverse and the ways to advertise and trade within it have captured the collective attention of brands. In this sense, virtual influencers can be a new way to interact with consumers on behalf of brands.
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