With Source Mobile, Bouygues Télécom launches its first “green” offer. Marketed at €10 per month, it allows you to get points back every month, to be exchanged for donations to associations. The less you use your plan, the higher your reward.
After miles, here are the drops. Alongside the historic Sensation and B & You shows, Bouygues Télécom launches today sourcewhich is a new mobile plan designed to encourage its users to reduce the use of their smartphones.
The idea behind Source is very simple: you pay 10€ per month for unlimited calls and texts, plus 10GB of internet in 4G (with the possibility to buy additional data if needed). At the end of the month, Bouygues Télécom replaces the gigabytes you haven’t used up with “drops”. These drops can then be used to make donations to associations. Yes, it is quite complicated, but you may have got the idea.
Comedy or a good idea?
The answer to this question may be: both. If it seems clear to us that Bouygues Télécom wants to clear their conscience by being the first to enter the field, we must realize that there are some good ideas behind Source. For example, the plan is controlled by an app that tells you the equivalent of CO2 you’ve consumed in 4G and in Wi-Fi. It also lets you know what goes with all this.
Another rather cool idea, the source app provides a real dashboard for its consumption. How many minutes did we spend on the phone? How many carriages did we consume? Even if other shows do, no one presents this information with such sobriety. Obviously, there will be limits. For example, WhatsApp or FaceTime calls will not count as calls. But is Source’s intended audience really using these apps?
What makes us more skeptical about the source is its associative component. The Miles system has proven itself elsewhere, but usually allows consumers to do whatever they want with it. Can Bouygues Telecom attract French women and men to the “eco show” if the points they collect are reserved for one reason? It should in any case be able to count on people who are more environmentally conscious, who use their smartphones out of necessity rather than desire. Others risk finding too many resource limits which, financially speaking, are far from the most profitable.
“Devoted gamer. Webaholic. Infuriatingly humble social media trailblazer. Lifelong internet expert.”
