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Paris (AFP) – The Entourage Society on Wednesday created a homeless character who evolves in the interactive virtual world of the metaverse, in order to alert the most dangerous isolation in real life.
Will, a virtual homeless person, is at 3.1 Genesis Plaza in Decentraland, one of the metaverse’s virtual reality platforms.
The metaverse is a parallel universe accessible through virtual or augmented reality (AR or VR) glasses, a contraction of the meta-universe, sometimes described as the future of the internet. It arouses the interest of big brands that invest millions, even tens of millions of euros.
Will’s character “will be able to exchange with the people who will come to meet him” in this virtual world, explains to AFP Jean-Marc Potdevin, president and co-founder of the Entourage Network.
“It will inspire them to get into real life and use our app,” he adds, encouraging people to connect with the homeless.
This character will also appear in an advertising film broadcast on social networks and on television.
The association’s goal: to challenge the general public regarding the development of technologies, which can affect social interactions, particularly with the most dangerous people.
“Before accelerating the virtualization of our social interactions, shouldn’t we take care of each other in our real world? By meeting all the people who live alone and isolated and who are only a few meters away from us?” Press release.
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