Apple doesn’t want the metaverse on its future mixed reality headset

If all goes well, Apple is expected to introduce its first virtual reality headset later this year. On this topic, Mark Gorman reveals interesting information. It illustrates the difference in approach to this technology between Meta, formerly Facebook, and Apple.

A Bloomberg reporter writes:

“There is one word I will be surprised to hear when Apple introduces its VR headset: It is the metaverse. I have been told, quite directly, that the idea of ​​a completely virtual world where users can escape – as they can with the envisioned Meta/Facebook platforms of the future – is out of the question for the company. Apple.”

The Cupertino giant designs its own virtual reality glasses as a device that serves “In the stages of playing, connecting or consuming content”, but it will not be The device you wear all day.

It is clear that Meta sees itself as a competitor to Apple in the upcoming battle, and Mark Zuckerberg has had the opportunity to say or refer to this on several occasions. It’s true that Tim Cook already has a solid foundation that could facilitate the launch of a VR or mixed reality product.

First of all, technical knowledge in product design. Then, its notable art is to dismiss its own App Store on its various devices. This should ensure the rapid presence of interesting applications and therefore use, even if Apple is focusing more on augmented reality (AR), it seems. However, a virtual reality headset, with some AR functionality, could be a good first preparatory step in that direction.

Finally, Apple is currently still a seller of products, apps, and services and doesn’t necessarily seek to make you spend your life in front of your screen. If this situation is sometimes a little hypocritical, or does not fully correspond to the reality of the uses, it is in any case embodied in the desire to ensure that users of Apple products such as the iPhone, iPad and Watch take care of themselves and limit the time they spend in front of screens.

Therefore, a VR headset in One ready player, which avoids reality, or strays the user away from reality is not the most reasonable goal for Apple.

Augmented reality has much greater potential in the vision of the Cupertino giant. It opens the way to richer uses for an infinite number of real-world applications. He promised a new technological era and a new app store to serve him.