Talking about sustainability until a few years ago was a trend that consumers might dictate themselves. Going green was once a great thing to pursue, and now it is undoubtedly the right thing to do.
Due to the media focus on the topic, it is expected that everyone will be sensitive to the topic and companies will follow suit. As consumers become more socially aware, they expect their favorite brands to do the same. This has increased the concern for sustainability into a sine qua non in all areas.
section personal tools no different. In fact, according to the 2020 Global Advertising Impressions Study by the Advertising Specialty Institute (ASI), 46% of consumers have a more favorable opinion of an advertiser if the promotional items they receive are environmentally friendly. This awareness is not only for the younger generation. Nearly a third of people aged 55 or older say they bought more eco-friendly products in 2019 than in 2018.
What exactly are environmental or sustainable personal tools and how can you implement them in your marketing strategy? What makes a promotional product sustainable? According to the Sustainable Products Foundation, sustainable products “provide environmental, social and economic benefits by protecting public health, well-being and the environment throughout the entire business cycle, from raw material extraction to final disposal.”
Keep in mind that eco personal gadgets can be made from completely natural materials, but also from recycled materials. Environmentally friendly promotional items, like all other tools, can be customized with your company logo. Here are the topics closest to the heart of those looking for environmental or sustainable personal tools:
- Custom tools made from recycled materials: Plastic tools can be easily replaced with the exact same items from recycled plastic or RPET, as well as fabrics that transition from polyester to recycled polyester. There are also items made from recycled cotton. ·
- Items made from natural materials: Bamboo, hemp, wheat straw and cotton are all natural and biodegradable and many things can be made with these natural elements.
- Reusable custom tools: For example, bottles, straws, silicone bags or trays suitable for contact with food, shopping bags: in this context, the material from which these things are made does not matter, the important thing is that they are not disposable, but are washable and reusable. ·
- Tools to support sustainable causesProducts that support sustainable causes are becoming increasingly popular. It’s those things that spread a message, they can be brooches, T-shirts, shopping bags. To spread the message of sustainability and cohesion, these things are usually made from recycled materials or from natural materials.
But what eco-personal gadgets should be considered for the New Year? In the first place we recommend the extension personalized shopping bagsOr bags with long handles.
They can be found in 100% natural cotton or in RPET in all possible colours. It is washable and reusable. They have a very large print area and thus allow a wide view of the advertising message. Other personal items among the tops to give as gifts are definitely water bottles, Code par excellence to combat disposable. It was actually the first thing that was thought to be an indispensable alternative to plastic bottles. Today there are many different materials and sizes, they are really suitable for everyone.
If we want to be more creative, some custom gadgets that should not be missed for the next year are pens without ink Which, with its metal alloy tip, oxidizes the paper and never wears out, thus avoiding a lot of waste. They have a pencil-like clot and can be erased. One last tip: laptops with an accessory cultivar paper!
Once used, following the instructions, they can be made into plants or flowers, thanks to the seeds that are inserted inside the paper. Isn’t that cool? They are very easy to use as custom gadgets: they can easily be printed in full color, as you would on a regular laptop. Very good research and a good start in 2022!
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