Google Lens integrates directly with Chrome on PC: what changes it

Google has quietly updated Chrome’s context menu on PCs and Macs by replacing the reverse image search with Lens, allowing for more advanced searches from an image.

google lens
Google Lens // Source: Google

It’s no secret that Google loves to integrate its services and applications with each other, thus maximizing the use of its ecosystem. Thus, on PC and Mac, Chrome browser has so far made it possible to perform a reverse image search with a simple right-click. This feature transferred the respective image to the Google Photos service and searched for the matching images on the web.

conservative alternative

A secret Chrome update has now replaced the use of Google Photos with its cousin Google Lens. This has already appeared on our computers recently, thanks to its implementation in Google Photos. So the publisher has naturally integrated it into Chrome, starting with the mobile version. In fact, it is possible to activate it from chrome://flags, then to activate # context menu search with google lens, Which allows you to search for an image via Google Lens.

Google Lens integration in Chrome // Source: FrAndroid
Google Lens integration in Chrome // Source: FrAndroid

The service is now available on PC and Mac without the need to manually activate it. To access it, just right-click on an image and select it Search the image with Google Lens.

Extensive functions

Besides the simple change of terminology, using Google Lens brings additional fun compared to the cliched reverse search. In fact, Google Lens is able to analyze the image and find the corresponding results. For example, starting with a photo of a celebrity, plant or dog, Lens can find their name, type, or breed. You can of course continue searching on Google and for example explore the actor’s filmography or species characteristics.

Lens can also recognize different elements of the same photo. For example, in this photo, Elon Musk and his shirt also stood out, and therefore I offered to buy it directly online.


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Frank Mccarthy

<p class="sign">"Certified gamer. Problem solver. Internet enthusiast. Twitter scholar. Infuriatingly humble alcohol geek. Tv guru."</p>

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