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The Valais Tourist Observatory (TORPS) has developed a tool with the main telecommunications operator in Switzerland to measure the station’s attendance. An unprecedented initiative in a country where data collection remains decentralized.
Destinations in the canton of Valais in southern Switzerland will now be able to get the data to speak. The Valais Tourist Observatory (TORPS) has developed a tool that allows them to know the number of visitors to their lands. For this purpose, the observatory has partnered with Swisscom, the main telecommunications operator in Switzerland. “This tool is similar to the one already in France,” Nikola Deletrose, Director of the Valais Tourist Observatory, explains. The tool in question is Flux Vision, a mobile data analytics solution developed by Orange that provides statistical indicators of traffic, origin and travel technical information from its mobile network. “Swisscom could have developed this on its own, but the operator needed a tourism partner in this area,” Nicola Deletrose continues.
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This data will enable destinations in Valais to know the number of expeditions and particularly secondary residents. The information comes in addition to the work already carried out by the Valais Tourism Observatory. Part of our mission is to collect official and unofficial data and deliver it to destinations in the form of a paid dashboard., He explains. The Crans-Montana Tourist Office has already equipped itself with this solution. Ten other destinations are interested and Torops hopes to spread its solution to other cantons. Hotel owners are also among the potential clients of the observatory.
“In Switzerland, we do not yet have the equivalent of Apidae (the French regional databases in which each tourist office references all its offerings, note). Some destinations have taken the digital step and see the value of data. But many of them do not have enough tools to do so.” Notes Nicola Delitrose. If this occurs, data collection remains decentralized. “There has always been a certain thing about data sharing in Switzerland, but I think things are changing. Some people are realizing that they are sitting on unexpected financial gains.” Concludes.
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