SAN FRANCISCO, Jan 20 – Instagram will allow select content creators in the US to charge fans for subscriptions, allowing popular users to try their hand at a way to make money on a regular basis while the platform is up and running. The competition for the stars online.
Social media users whose posts attract large audiences help platforms from Twitch and YouTube to TikTok and Instagram generate revenue, so social networks compete to be their favorite platforms.
“Subscriptions are for creators,” Instagram head Adam Mosseri said in a video posted to Twitter.
“Content creators do what they do for a living and it’s important that it be predictable.”
Mosseri said a small number of Instagram creators in the US will take part in a subscription test launched this week.
Selected creators will be able to sell subscriptions to access exclusive content, including live broadcasts.
“Over time, we hope to expand these features because it is important that subscriptions are integrated into the entire Instagram experience,” Mosseri said.
Mosseri added that Instagram, which is owned by Meta, believes creators should “own their relationship with followers,” so it’s also working on ways for them to port paid fan lists to apps created by other companies. -AFP
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