called ” Web Eraser », the new feature Apple has added to Safari is a kind of ad blocker without being one…
Tired of annoying ads and other pop-ups on the Internet? Apple has thought of you! Thanks to it. Web Eraser “You will now be able to hide” annoying elements » From the site.
in principle, This initiative looks more than interesting.But in practice, it faces many questions.
An ad blocker that doesn't block much…
The purpose of this magic eraser is not just to block ads. Indeed, behind ” annoying elements » Pop-up videos are already hiddenLinks, advertisements, and anything that might interfere with the proper reading of the web page.
To do this, simply encircle the area in question until Safari disappears. Just, as you can imagine: there is a “but”.
Ads will not stay hidden forever… Because all the updated elements like ads or video players will appear again. When you update your page.
Note that if you hide an element that is not being updated (such as a static image), it will be hidden on all other images on the site where it appears.
Job accepted by web operators?
On the user side, It's not really guaranteed that a feature that only partially blocks ads will be really popular. (Especially when other apps allow you to block them completely.)
On the brand side, this function also risks making people feel frustrated… Who would want to buy advertising space? On sites when the search engine already offers a tool to hide them?
Finally, despite being at the end of the chain and having almost no decision-making power, (Free) sites are also vulnerable to this tool… Relying almost exclusively on advertising: What will happen to them if ad revenues decline?
As you will understand, there are still grey areas around “ Web Eraser “From Apple which should be released” Later in the year “
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