A phenomenon that prompted the researcher of the National Center for Scientific Research to appoint the Kanal + group for the purpose of the study. At the end of January, Claire Sekel announced the first conclusions of her research on “The 2022 Presidential Election as Seen by Cyril…
A phenomenon that prompted the researcher of the National Center for Scientific Research to appoint the Kanal + group for the purpose of the study. At the end of January, Claire Sekel announced the first findings of her research on “The 2022 Presidential Election as Seen by Cyril Hanoun”. These are provisional results for the period from September to December.
The conclusions speak for themselves: “A quantitative and qualitative analysis of the political contents of the program shows a strong imbalance of treatment between the candidates. For four months, 53% of political broadcast time (not the entire show, just the sequences dedicated to the presidential election) was allocated to the extreme right. But one of the candidates on the Particular highlights: Eric Zemmour had 45% of the overall coverage.
“Promotional Strategy”
Herein lies the whole problem. “There is a promotion strategy for the Zemmour candidate,” the researcher analyzes. Because not only is the Reconquest party number exposed over time, but it benefits from “special treatment”.
Indeed, the former polemicist’s campaign is approached in terms of “harm, perform”, or “direct substitutions of sponsored messages”.
The study does not stop there. It also highlighted that “the TPMP has developed a bipolar view of the electoral competition between Eric Zemmour and Emmanuel Macron. The other candidates from the left and right formations were quantitatively invisible and sometimes qualitatively unqualified.”
Here again, Claire Sekel carefully examined the treatment of the presidential majority. When LREM members are invited, Cyril Hanoun adopts a “satisfied tone”, asking only “harmless questions”.
“We are not going to lie to each other. Eric Zemmour has always been a hit with the audience”
C8 called “Sud Ouest,” not wanting to answer our questions. But on the day the CNRS study was announced, Cyril Hanoun dedicated a reaction sequence to the study’s conclusions. He specifies that the duration of the political broadcast of his program is not 17% but 8%. Before the confession: “We will not lie to each other, Eric Zemmour, he always has a hit with the audience […] He’s what makes people talk about him. »
The question we can ask ourselves for the future is whether the program intends to “rebalance” its speaking times as the presidential election approaches.
