Louis Vuitton presents NFTs
Last August, the famous luxury brand, Louis Vuitton, unveiled a mobile game available on the App Store and Play Store that offers the possibility to win non-fungible (NFT) tokens. game named Lewis: The game.
Released to mark the 200th anniversary of the birth of Louis Vuitton, which gave its name to the brand, the adventure features a character called Vivienne. Through different levels, you have to find 200 candles, each of which allows you to open a postcard It tells part of the history of the brand.
Initially, Louis Vuitton offered the possibility Unlock 30 Artistic NFTs Can be used as a profile picture. Now, 2 new levels have been added to allow you to earn 10 additional digital creations:
The adventure continues. Join Vivienne and unlock two new levels to search for pages from a manuscript #Louis Vuitton, The Dauntless and try to find one of the 10 new NFTs. Discover the latest version of Louis The Game. pic.twitter.com/d1tjxC7v2m
– Louis Vuitton April 17 2022
If the game has been downloaded more than two million times according to the brand, we still cannot say that it was a huge success. In fact, so far, It only gets a rating of 2.2/5 In the Play Store for example.
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Luxury Brands and the World of NFTs
Apart from this game, this is not the first time that LVMH has offered an experience related to non-fungible tokens. We can cite Dom Perrignon, another property of the LVMH Group, which produced coffee last fall in partnership with Lady Gaga. This included limited edition bottles, Delivered with double NFT.
In general, the luxury sector has realized that NFTs can be An important sector in their marketing to expand their customer base. We’re thinking among others of Gucci, which joined the Sandbox metaverse last February to bring fashion elements to avatars.
No doubt we will see more and more of these integrations in the future, although the result may not always be there.
All this is not so Not a luxury exercise. Cannes, for example, recently announced the sale of NFTs representing its monuments in order to promote its cultural heritage.
👉 In the news too – Hyundai launches its NFT range in partnership with MetaKongz
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About the author: Vincent Mayor
I shyly discovered the world of blockchain at the end of 2018 while searching for financial freedom. At first, I invested moderately, and after only two years I took the risk of betting everything in the movement that was taking shape at the time. Then I devote the year 2021 to better training myself to gain more knowledge and earnestness. As I like to say often: I still have a billion things to learn. And what I know, I want to share with you.
All articles written by Vincent Meyer.
