Louis – the game. (Screenshot: WWD/t3n)
Louis Vuitton takes gamification literally. The fashion brand is launching a game for iOS and Android to celebrate the 200th anniversary of its name.
like Austrian Delivery man First reported, French fashion brand Louis Vuitton celebrates the 200th birthday of the legendary founder on August 4, 2021 with the release of the smartphone game “Louis – The Game.” The company is on a journey through the history of the brand. In doing so, it must perform various tasks.
The game world is very colorful. (Photo: Courier/Louis Vuitton)
The game world is very colorful, as the first screenshots show. who – which Modmagazine WWD Promises players NFT integrated into the game. What exactly this should be is still not entirely clear. From August 4, 2021, “Louis – The Game” will be available for free download from the Apple app and Google Play Stores.
Fashion brands are getting smarter tech
For Louis Vuitton, the game is just part of what the house planned for Christmas celebrations. In addition to the game, there will be a documentary on Apple TV, window shows, artwork, and plenty of social media activities.
Louis Vuitton borrows ideas from Gucci, which sells digital items in the Roblox block game, and Vogue, which Virtual Fashion Series with Gigi Hadid Produced. Produced. More and more fashion brands seem to realize that there are meaningful overlaps between virtual and reality, which can be used to reach a young, tech-savvy audience.
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