“MONOPOLY GO!” is the latest mobile phenomenon that has captivated millions of players around the world. Every day, more than 8 million people log in to try their luck in this game that reinvents the classic traditional gaming experience.
Unexpected success: Scooply and Hasbro managed to attract enthusiasts.
Developed by American studio Scopely in partnership with Hasbro, the creator of the original board game, “ Monopoly Go! » Launched in April 2023, Monopoly Go aims to modernize the traditional game while retaining its essence: buying properties, earning money, and the strategy of destroying your opponents. However, “Go Monopoly!” » goes beyond the traditional experience by introducing new elements, such as the ability to participate in bank robberies or destroy buildings built by other players. The interface of the mobile game is familiar, with starting squares and a prison, but each level represents a distinct city such as New York, London, or Paris.
Investment Driven: The Success of Mobile Gaming Has Already Made Billions
The simplicity of the gameplay and its addictive aspect partly explain why “Monopoly Go!” managed to generate revenues of over $3 billion in just over a year, a feat that makes it the firstMobile gameTo reach this number so quickly. And this success was confirmed by Chris Cox, CEO of Hasbro, during the group’s financial results presentation last July. “Monopoly Go!” It’s not just a game, it’s a culture. Scopely has invested more than $500 million in marketing to promote the game, with commercials airing during major events such as the Paris Olympics.
The Timeless Franchise: Entertainment That Adapts to the Ages
Faced with this success, Hasbro and Scopely decided to capitalize on the franchise further. In July 2024, a board game inspired by “Monopoly Go!” was released in the United States. Designed for two to four players, the game incorporates certain elements of the mobile game while offering a faster and more accessible experience than the classic version. It is approaching 90H Game Anniversary 2025, Popularity of “Monopoly Go!” » Shows That privilege Immortal. Whether on board, mobile, or console, Monopoly Go continues to evolve while remaining true to what made it such a success. “Monopoly Go!” perfectly embodies this ability to reinvent itself while retaining the timeless appeal of this legendary game.
With ETX Daily Up
