Generation Z, born in the mid-1990s and early 2000s, is poised to lead the next wave of digital development in China, according to a recent report.
The report says that Generation Z includes consumers willing to spend more on digital purchases to navigate the virtual world.
(Image/CFP)
According to a report by internet company Sina, more than 63% of Generation Z members surveyed have a strong interest in metaverses, a term that has become a buzzword in recent months and refers to a shared virtual environment in which technologies are combined to create a sense of virtual presence.
They are eager to experience such cutting-edge technologies as virtual reality, augmented reality, haptic gauntlets, and digital humans in the metaverse. The report says that up to 26% of them want to keep a pet in the virtual world.
The report found that more than 55% of Generation Z members surveyed tend to use smart products in their homes, while 44% reportedly use smart devices in their daily lives.
The report was released at a press conference as Sina News unveiled seven patented intellectual properties focusing on popular content, the younger generation, and other areas popular with trainees and users.
Data from the China Internet Network Information Center showed that by the middle of this year, there were more than 220 million active Generation Z users in China.
The White Paper on the Purchasing Power of Generation Z, published by investment firm Guotai Junan, said that the disposable income of Generation Z is about 3,500 yuan ($544) per month, more than the national average.
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