The Metaverse is growing, getting serious, bypassing NFT and bored monkey players, to offer practical business applications

Most people still think of the Metaverse as Mark Zuckerberg’s cartoon characters. Once Facebook took on the Meta moniker, the move sparked a rush for virtual reality. This Web3 space is diverse in its offering, from video players to NFT sellers, building builders, property buyers, and practical applications that are difficult to implement in the real world.

In an interview with VRdirectCo-founder and Managing Director of Rolf Illenberger, he shared his vision to achieve a more practical, business-focused path to Metavir. His group builds solutions. He sees direction beyond gaming and into marketing, human resources, manufacturing, training, safety planning, and offering 360-degree virtual galleries. Basically, VRDirect helps Fortune 500 do business in the metaverse.

The three-year-old startup offers smart solutions to some of Europe’s largest companies. VRDirect’s tools help big-name organizations by selling the modern version of picks and shovels to new virtual miners at the California Gold Rush.

VRdirect provides virtual reality solutions for Siemens, Porsche, Deutsche Telekom and Nestlé. Its white label technology includes interactive exhibit halls, human resource preparation programs, safety protocols, and museum tours. Illenberger, seriously, focuses on practical solutions to pressing business needs, not games or bored monkeys.

a PricewaterhouseCoopers study It expects the increase in global economic output through virtual and augmented reality to more than $1.5 trillion by 2030. Virtual reality delivers value to businesses by making operations more efficient and at lower cost. For example, file Use of virtual and augmented reality Assists in the design of vehicle concepts at BMW.

Virtual reality and augmented reality make it easier to train, learn how to use, and work successfully with sometimes dangerous machines. Workers can safely run the tests in virtual reality first before running them in real life. The same goes for micro-surgical procedures. Imagine how productive it would be to simulate micro-processes in virtual reality before opening up to a live human. Study shows that VR . training for surgeons Performance increased by more than 230%.

There is a group of practical candidates. This includes VR-first work maintaining systems, machinery, and factory production lines and getting all necessary personnel into the room.

Ellenberger said that forward-thinking companies are now preparing for metaverse. Instead of going to trade conventions, RV showrooms can showcase a new truck, car, or RV. Engineers, marketing, sales, finance, and creative professionals can all collaborate on a new product being developed.

The health and safety of employees is an important issue for companies, especially in industrial companies with complex systems and heavy machinery. Employees must be constantly educated about plant and workplace safety. EHS training in virtual and augmented reality provides better information on operations and safety measures.

For example, in cooperation with VRdirect, Siemens has developed a virtual tour of an industrial plant. Workers can explore the interactive training environment and actively participate in the real factory environment.

Illenberger’s vision is that virtual and real goods will be integrated and used equally in everyday life. He thinks we will look at virtual images on the wall through augmented reality glasses. People will participate in social activities, such as realistic avatars using virtual reality glasses and work together as if they were in the same place.

At the end of the year, Illenberger says, no leader can afford not to have an opinion on their organization’s virtual reality, business, human resources, marketing, diversity and inclusion. This period is similar to the early days of the Internet. Back then I needed a website – now it’s VR. Illenberger advises business leaders to be careful not to be left behind.

He’s confident that widespread adoption of virtual reality will happen quickly, saying we’re not considering the technology growing exponentially at a parabola. Billions are spent. This space has gone from being nerdy to being trendy. Illenberger thinks we’ll soon see people on trains playing with their glasses and they’ll be pretty cool.

Now that gasoline prices have exploded, this alone makes the metaverse more attractive, providing individuals with an alternative for daily commutes, business trips, and vacations.