View summary
Hide summary
This is not the first time that this famous French brand has faced financial difficulties. But this year the situation is even more worrying. And for good reason! Without an experienced buyer, this house could disappear from the map.
A brand looking for its savior
The famous Dalloyau house, founded in 1682, finds itself once again at the heart of major financial problems. In order to save it, the Commercial Court of Paris has placed it under judicial custody at the beginning of August 2024. But now it is necessary to find a buyer.
Therefore, as our colleagues from Valeurs Actuelles pointed out, ” Buyers have until September 12 to apply. »If no one steps forward to buy Daluyao’s house by this date, the outcome could be unfortunate. The brand could soon appear on the list of thousands of companies that disappears Every year in France.
According to the parliamentary report written by Ms. Claude Noujean and Mr. Michel Fasspart in November 2017, “Every year, 30,000 companies disappear due to lack of buyers.”
You have
The squatters go on vacation, the owner empties her entire house and receives a huge fine.
Despite everything, in the 8th district where the house is based, we say: We have confidence: “At this time, many more files were submitted than expected.”
It's the same story for the employees behind the counter who, despite the current situation, still believe things can get better.
A new chapter on the horizon
The calm shown by the management as well as the staff of Maison Dalloyau is not surprising. In fact, this is not the first time that the brand has faced this type of challenge and had to reinvent itself.
For example, in 2018, the company was forced to close two stores and Laying off about twenty peopleThen came the Covid-19 pandemic, which made the situation worse, causing trading volumes to drop. Not to mention the financial guarantee procedure that was opened at the end of 2020.
Today, the house of Daluiao, a member of the Colbert Committee and called the Living Heritage Company, is fighting for its survival. Its future is at stake, but nothing has been decided yet.
You have
CAF: This declaration must be made on the basis of the risk of no longer receiving your benefits.
Do everything you can to preserve this heritage dating back to the Sun King.
The brand's adventure began in the kitchens of the Château de Chantilly, during the reign of Louis XIV. Charles d'Aluyeau, then in the service of the Prince of Condé, The Sun King is seduced by a simple cake.. this “Royal love at first sight” The doors of the palace were opened for him, and he became the food officer. Thus was born a family dynasty that lasted for four generations at Versailles.
In the 19th century, Jean-Baptiste Dalloyau, a descendant of Charles, had a bold vision. In 1802 he created a “House of Culinary Arts” Rue du Faubourg Saint Honoré. Its innovative concept? Suggests ready meals For the bourgeoisie willing to adopt the laws of the aristocracy. Success is immediate, and The brand flourished throughout the century.In 1820, the tea room opened, followed by the ice cream parlour in 1898.
So, since then, this famous French gastronomy house has had its ups and downs. However, it has always overcome them. This time, the arrival of a buyer could mark the beginning of a new chapter in the history of this brand.
