Monday 23 May 2022
This is news that may surprise us at first, TikTok will enter the world of video games! And when you think about it, it’s no surprise. At a time when platforms strive to diversify their content, in order to attract more and more people, games are a bit like a content alternative that tempts!
One foot in the middle!
In the Chinese version of the Douyin app, several games are already available since 2019. In March 2021, Tiktok acquired video game studio Moontoon. In the same year, they launched Disco Loco 3D in the US with development studio Zynga. They also launched with the organization Feeding America Small Charity Game good gardenWhich consists of growing vegetables to earn points and then converting them into donations. In short, TikTok already has a good foothold in the world of video games!
As for the future, Reuters has announced that the app will seek to increase investment in this area by releasing some of the clumsiness. We know the games will be encoded in HTML5, which is not very clunky in terms of resources, so for mobile which should go straight through the Tiktok app without downloading! TikTok is even considering including games in their live videos to provide more interaction. Some kind of video game streaming on the app or you can play with the creators! The goal will be to publish large numbers in the last quarter of 2022!
As for the testing phase, TikTok will switch to Vietnam and there is nothing surprising! The population is very young, 70% under the age of 35.
