It is no secret that video games are becoming increasingly popular among the general public and profitable for businesses over time. The recent forays of Facebook, with its cloud gaming offering, and Netflix, with its mobile gaming service, show that big companies now want to get a piece of the pie.
Now it’s TikTok’s turn to officially launch into mobile gaming. This will take the form of a partnership with prolific mobile game company Zynga, known especially for this saga. farmville. TikTok has already announced the release of an HTML5-based game in the coming weeks that will be called Crazy Disco 3D. The title will only be available on TikTok.
public interest test
TikTok قال said Take Crunch That the partnership with Zynga will help the company better understand how its community interacts with games: “Today the company has a captive audience of gamers, including both casual gamers and experts, but they don’t know if those users will interact with game integration like it does.”
The advantage of rendering the game in HTML5 format is that it allows you to play a game without having to install it and without having to have a high-end phone.
The game itself is very basic and falls within the context of games to be consumed in small doses. This is an endless runner based on music. Players must avoid obstacles and collect rewards. At this time, the game will not include in-app purchases or other forms of monetization. TikTok currently only wants to test the user’s interest in this type of experience.
It should be noted that this is not the first game offered by TikTok. The social network had already launched the game at the beginning of the year garden food. A community trial aimed at raising funds for ASBL Feeding America. However, in this case, it is a more traditional video game. The game will initially only be available to US users on iOS and Android. It will be published in the coming weeks.
