At CES 2022, L’Oreal demonstrated and presented a A new high-tech tool It will change the way you think about how and where you dye your hair. Colorsonic It’s actually the beauty brand’s latest idea to make this practice easier, and features a design reminiscent of other previously seen and already used accessories for your hair.
The upper part of the product consists of a coil bristle nozzlewhile we find one at the bottom cartridge Contains a precise blend of color and detection. The device is working release The right amount of hair color then oscillates the bristles over 300 times per minute at a certain angle to apply the color evenly.
Behind the process lies the idea that users can simply turn it on and run on their hair As if it were sweeping To apply the color and get the optimum result and use it as a valid alternative to barbershops.
Secondly BalochRequired colours Several years of work was tested It has over 400 people in the US and internationally, all with different types and lengths of hair. Additionally, there are no color limits, and the plan is to include “dark” colors as well, with more additions over time.
In addition to this novelty, which is closely associated with end consumers, L’Oreal also thought about improving the experience even in the salons themselves. On this line show the new system chloritewhich looks like a high-tech kiosk with virtual proof of 1,500 shades and hair grading.
Salon-goers will then be able to dI create a profile Inside Coloright so you can get the right hair color at any affiliated salon.
Now speaking of the availability of both of these announcements, as far as Colorsonic is concerned, it will likely launch in early 2023. However, on the side of the Coloright system, it is currently already exists In some French beauty salons, but the company plans to expand it to other regions as well Between late 2022 and early next year.
