Sarah Bond said, During an interview with Bloomberg Last May, the highly anticipated creation of an Xbox brand mobile store was announced.In line with the brand’s evolution beyond consoles, and continuing Microsoft’s strategy around mobile gaming, Sarah Bond has announced that Xbox wanted to expand into mobile gaming and make titles like Candy Crush and Minecraft available on phones to start.Games from Activision Blizzard's catalog will likely come next.
“We're going to start on the web, because it really allows us to have an experience that's accessible on all devices, in all countries and regardless of closed ecosystem store policies,”“We will expand from there.”
It is implied The problem of closed ecosystems of Google and Apple stores Because Xbox Cloud Gaming on Google Play blocks in-app purchases, according to Google's anti-competitive rules, and Apple completely blocks Xbox Cloud Gaming with its anti-competitive rules. So it is ShThe web application will be launched initially, in order to respect the legislation in all regions.. In effect, the Digital Markets Act (DMA) application signed by the European Commission and the Parlement of Europe comes with a term for monopoles of boutiques and mobile applications for Android and iOS in Europe, which is not the case in the rest. From the world.
By choosing a web solution, although less practical, this allows Microsoft to offer its store anywhere in the world and not just in the European Union.But that’s just the beginning, as the Xbox boss hinted in this interview that he wants to launch a real, dedicated app. This strategy is essential if Microsoft wants to reach a new audience, one that is more accustomed to mobile gaming. And with King’s experience and knowledge, Microsoft could be able to attract this whole new audience.
Sarah Bond announced at the time that the blind would be available in July 2024. Today we are on the penultimate day of July 2024 and so far there is no news… until this afternoon when Dedicated page for Xbox Mobile StoreThis tells us. Coming soon and will initially be reserved for Xbox Insiders.So we can assume that the Redmond company is set to roll out its store in the coming weeks. It remains to be seen how it will be integrated with Xbox Game Pass subscriptions, and when it will be available to regular mortals.
