Advertising tools are always essential marketing tools

I Advertising tools are always indispensable marketing tools

When it comes to marketing, digital gadgets, social media outreach, viral videos, infographics, or more specific techniques such as deep humorous fakes, and satirical caricatures of late often come to mind, always online or a bit old-fashioned. , on physical labels.

However, material things have never lost their relevance, and they still have plenty of them already. In particular, the tools that companies use for example to give gifts and presents to already occupied or potential customers.

I Advertising tools It has a lot of advantages.

These include enormous diversity and therefore versatility. It can be worth a few dollars or be a lot of value. Among the former, there can be simple but beautiful and colorful key rings, instead of the classic company-branded pens, canvas bags and, in times of Covid, even antiseptic gels.

Often there is no shortage of USB devices, umbrellas and bottles, while the average level of laptops, T-shirts, small speakers and backpacks.

As you level up when selecting items from major brands, companies who want to make a high-impact connection customize and present them to customers (or suppliers).

We are talking about bags, carts, valuables and design things, even for furniture.

In any case, for every customer segment you choose as a target, gadgets have the same massive role, which remains intact over time.

The importance of tools, the company’s brand is always in front of the eyes of customers

It is a unique possibility to bring to the partner, customer or supplier, the image, the brand of the company who chose the tool.

It may seem trivial, but it is not: day by day, a pen with the emblem of the person who presented it will be present on the CEO’s desk, and become a recognizable and familiar symbol.

The same can happen with a wider audience, to make it clear whether the function of an advertising tool is B2C and not just B2B, or if it should serve to bring potential consumers closer. In this sense, their main use is during events, exhibitions, demonstrations and concerts. These are the occasions that became increasingly frequent before Covid, and will be again afterwards.

Consumption in Italy and elsewhere is becoming increasingly experimental, you prefer to go to listen to your favorite singer or to a food and wine festival than to buy physical products, and these occasions are ideal for companies in the world of entertainment or food to communicate their presence through small objects. Pens, now masks too.

These are symbols that remain in the house for a long time, become part of the local landscape, to which the eyes and brain get used, and are in fact connected to a pleasant occasion, for pleasure, and thus play their part in a silent and effective way.

For companies, there is also an economic advantage in using tools for advertising purposes: it is a very flexible and scalable investment. Basically, there is no minimum expense to be incurred as there is for complex online or offline campaigns. It is possible to adjust the costs as you wish, allocating a few hundred thousand euros, because the possibilities for choice are endless, and the compromise between simple and cheap tools and more ambitious and elegant ones is innumerable.

This is a solution that, for this reason, meets the interest of small and medium-sized companies prevalent in Italy, which must always approach new customers without being able to invest very large sums.

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