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(Pocket-lint) – Amazon is set to close most of its retail stores, announcing the closure of 68 physical Amazon Books stores, Amazon 4 stars and Amazon Pop Up in the UK and US.
As confirmed in Reuters The e-commerce giant is now set to focus all of its retail efforts on Amazon Go and Amazon Fresh, as well as the fashion store Amazon Style.
Amazon Books was one of the company’s first forays into in-person retail experiences, first opening a store in 2015 before expanding to 24 locations across the United States. Later Amazon 4-star stores appeared, which, as the name suggests, included a curated catalog of highly rated products from the online storefront.
On the other hand, pop-up stores were smaller kiosk experiences that often revolved around products and partnered with different brands. Interestingly, these were also significantly marginalized in 2019, when Amazon was in the Closed 87 In the United States to focus more on books and four-star stores. Now they are completely killed.
Along the same lines with the refocusing of Pop-Up in 2019, the news that Amazon is changing its priorities again comes as no surprise; These stores have always felt more exercised in the extent to which the Amazon brand can infiltrate different areas of retail consciousness, rather than the sincere efforts of competition.
This may also be the reason why Amazon hasn’t abandoned its physical store plans entirely. The company’s grocery and fashion stores are still standing right now and it looks like they’re going to be static, not slipping, experiences.
For the Books, 4-Star and Pop-Up sites, Amazon has not yet set the timing of their complete shutdown — although Reuters says that will vary from store to store.
Written by Connor Allison.
