Talk about Microsoft’s acquisition of Activision Blizzard Studios continues as several organizations are currently considering a bid for the American giant. The deal should be signed before July 2023, and it’s clear that the group’s games coming to Xbox Game Pass would be a strong argument for serving the brand.
Almost half of PlayStation and Nintendo players interested in Game Pass with Activision games
study YouGov The access to the US and British markets shows, in fact, that players of these two countries would be very interested in the service if Activision Blizzard games were released on it.
Among the American PlayStation and Nintendo players surveyed, 46% said they would consider signing up for Xbox Game Pass if at least one Activision Bizzard franchise made it to the service.
The Call of Duty franchise is the one that gets the most votes as 19% of US gamers can sign up for Game Pass if Call of Duty games hit the service. Diablo is second with 6% of intent, followed by Warcraft with 3%.
Excluding smartphones, PC gamers appear to be the least sensitive to Activision Blizzard’s access to Game Pass, but it remains 42% in the US and 26% in the UK to say they are interested.
The study, conducted in January and monitored by VGC, involved 1,200 adults in the United States and 1,200 adults in the United Kingdom.
Currently, regulators are still considering Microsoft’s acquisition of Activision Blizzard Studios, starting with the Federal Trade Commission, which Bend Among other things, the agreement’s impact on workers who accused Activision of discrimination.
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