PlayStation Follows Xbox In the case of Advertising Within that Games that can be played for free: A way to monetize, which goes beyond micro transactions and makes these types of projects very easily sustainable.
A few days ago it was reported that Microsoft may place ads on free games, and today Business Insider cites some anonymous sources. Sony will do the sameOr at least these would be the purpose of the Japanese company.
The three people involved in the project claim that different solutions are being tested with some advertising partners. The goal is to allow developers More creative freedom Before the bonds F2P.
This functionality should be launched by the end of this year to allow the introduction of ads within PlayStation games, but in an integrated manner: Signs on the groundsFor example, rewards will be given if users want to watch trailers.
According to these sources, Sony would have started discussing this possibility eighteen months ago, but at the same time it was very clear that advertised companies could not collect user data.
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