“What is this thing?” This old Final Fantasy ad is really weird and has nothing to do with the final game.

Game News “What is this thing?” This old Final Fantasy ad is really weird and has nothing to do with the final game.

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Video game marketing in the 90s was something else: evidence of that is the case with Final Fantasy III… which doesn't really represent the final spirit of the game.

Very dark and haunting bar.

In 1990, Final Fantasy III was released on Nintendo consoles, and at that time, the saga was a real phenomenon: so the arrival of the game was in the spotlight, accompanied by numerous advertisements that could be found almost everywhere, including paper magazines. which were still popular (and not just a little). Among other things, The guides were among the best-selling works, so placing an advertising insert there was particularly profitable.

That's why there was an announcement for Final Fantasy III in a guide from Prima Publishing, dedicated to Squaresoft games and officially licensed by the studio. The problem? The double page title is just… weird. Very weird.

There we find sketches of particularly dark, even downright disturbing characters; the various texts echo a tormented narrator and a split personality. “Can someone make the voices in my head do that – shut up?” without mentioning “Tel Aviv?” in parentheses. In fact, We have a greater impression that we find ourselves facing a horror game, or at the extreme, a sharp and painful psychological thriller.

"What is this thing?" This old Final Fantasy ad is really weird and has nothing to do with the final game.

Unique advertising campaign

Recently shared on This announcement amuses the author of the post who solemnly wonders why and how. Quoted from the librarian who owns the Prima catalog in question.

But what the hell is going on with the Final Fantasy III announcement?! (The VGHF bibliography, Phil Salvador, explains: “This pub is offering a promotion for Squaresoft’s strategy guides from Prima. Prima’s guides are officiating auto-pilots by Square, but I do that Square ait whatever you want to see it again.” This is advertising!

https://twitter.com/GameHistoryOrg/status/1790487361786187929/photo/1

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Let us walk together, we will also remember. The planned TV ad with the Final Fantasy III image is a bit strange too… Unless it smells like the 90s and nothing else.

By the way, if Final Fantasy III interests you, And don't forget that the game benefited from a 3D remake and the Pixel Remaster port that was released a few years ago, It was released exclusively on Steam and mobile. A great opportunity to (re)play this popular RPG that will soon celebrate its 35th anniversary.


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Tess Larson

<p class="sign">"Tv geek. Certified beer fanatic. Extreme zombie fan. Web aficionado. Food nerd. Coffee junkie."</p>

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