OffMarianna Peluso
A short film about the fire at the Castel d'Azzano factory (Verona) celebrates the “heroism” that saved the company. Actor and Director: “A brand becomes global when it enters the imagination of the common man”
Exactly 28 years have passed since the fire at the Pauli factory in Castel d'Azano, which endangered the lives of 350 workers. sending the 20 thousand square meter building up in smoke. Fortunately, no one was injured, even those inside the warehouse where the fire broke out. They were safely evacuated.
fire
“The fire of 1996 was a chapter in our history that affected us deeply. Demonstrates the value of our employees and the affection of the community – Michael Pauli, leader of the group of the same name begins -. When you have everything to lose and the future is uncertain, you think about how important you are to what you have and the people around you.” It was the intervention of some employees that saved the precious property After human life: Thai yeast (named Futura), which has remained the same since 1922, with which Pauli continued to propose recipes for its products.
Conspiracy
It was created to commemorate a news event that ended with an act of heroism “1996 – The Factory Burns” is a short film written and directed by Pietro Castellito. The short film was presented to staff yesterday, Tuesday 8 October, while the trailer aired on TV and cinema in 30-second and 60-second durations from Monday 7 October. An intense conversation begins with a phone call between Adriano Paoli, the son of Veronese Confectionery Group founder Ruggero Paoli, who has become a father who, to his great anguish, has seen the historic family business burn down. Down, and his son Michael, worried about the company's future. The fictional story of that October 9 intersects the fates of two apparently distant individuals: young Michael Pauley and the taxi driver who accompanies him to the factory that morning. Their lives, very different, but united in the history of Pauli Pandora, They converge in the vision of a worker who saves Futura Sordo: in her the taxi driver sees his wife as a young woman, which, in a single shot, represents a bridge between generations.
Group resilience
“I'm proud of the team's resilience – continues Michael Bouley -: innovation and adaptation are part of our DNA, Futura represents a legacy that continues to grow. A special thanks to those who saved our rice, the police and all our employees: today we remember an event that could have changed the fate of our company for the worse, but from it, Thanks to everyone's help, we came out better than ever.” This is the second creative short signed by Pietro Castellito for Pauli, after the promotion of “Futura – the much-anticipated magic” at the end of August. “When a brand disperses millions of specific stories, it becomes universal when it enters the imagination of ordinary people – Castellito – underlines. So the idea of telling the universal drama of a company through the specific drama of a man, the possibility of saving a company is less important than the possibility of saving a smile. No.”
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