Microsoft’s director of marketing, Chris Caposella, recently described Xbox Game Pass as a win-win situation for publishers and gamers at a conference. At the same time he once again emphasized that gaming is a big business.
He cited some interesting stats about this: Compared to non-subscribers, Xbox Game Pass users play 30% more genres they wouldn’t otherwise play. Overall, they play 40% more games, including titles that aren’t part of the subscription.
He said, “I am a huge fan of the gamers. I am a great player myself. And I love how involved we are in this business. For those who are not really familiar with it, games are a huge business.”
And in the past, the gaming world was somewhat divided into PC gamers who are hardcore PC gamers and console players who love their console, be it Xbox, Playstation, Switch, Wii or whatever. “
“But what we’ve seen is that the technology is getting better and better, the players are actually playing on many platforms.”
“You don’t just play on your console, or just on your PC. So we really tried to change the business model of the way we approach games to put the player first, so we promised, hey, you can play the games you love with people The ones you love because socializing is a big, big part of gaming and community is a big part of it, through the devices you love.”
“We’ve been there for a relatively short time, so we’re excited about this growth. As you’ve seen in the third quarter, our game sales are up 50% which is pretty crazy. Part of that comes from the new consoles, the Xbox Series X and Series S, but a lot They are expressly paid for by subscriptions, content, and services in addition to those subscriptions. […]”
“I just want to mention some crazy stats: One of the things that amazed us is that I can look at someone before they’ve signed up for Game Pass and after they’ve signed up for Game Pass and we can find someone who’s signed up spending 20% more time playing games.”
“So go deeper into the game. They play 30% more genres, so explore them just like someone who subscribes to Netflix explores documentaries or comedies, even if it’s an action movie guy. 30% more genres. And they play 40% more games.” In general, including games that are not included in the subscription. So for game developers, Game Pass is a great way to get their content to players.”
“It’s not just that the consumer wins and the publishers lose. This is a true win-win model and we are very excited about it.”