The day after the announcement of its competitor, the Japanese company puts its place on ads in its free online games. It goes even further by wanting to draw inspiration from mobile games.
Microsoft this week announced the ability to include ads in its online video games, for the first time in its console gaming ecosystem. Sony didn’t wait for its competition to take a stand, and, on April 20, announced an idea of the same kind, according to reports. Specialized Media Business Insider.
The Japanese company is based on the same format as Microsoft, wanting to display ads only in free online games, in order to diversify the sources of income given to the developers of these games. Advertisements are to take the form of “banners” placed here and there in video game worlds, more specifically in sports.
But Sony also indicates that it wants to go further, and draw inspiration from “mobile games,” according to Business Insider.
Thus ads can take the form of videos of a few seconds in length, the viewing of which is rewarded with virtual currency or even gifts specific to the respective games. Format is, in fact, particularly common in games on smartphones.
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If no date has been set for the two giant video game projects, Business Insider reports that those projects could materialize by the end of the year.
Advertising in video games is rarely well received. Facebook has been subject to controversy by wanting to include ads in its virtual reality game. coat of arms. In fact, when this game is paid, players find it unfortunate that they are exposed to advertising.
If product placements are common in today’s video games, the traditional console advertising move has yet to be taken. However, the free games concerned with these two new projects could change the situation, and the main argument is the financial support for free game developers, according to the two companies.
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