Video game designers “They know how to make avatars but it’s not their job to make the dress.” To correct this, designer Julien Fournié is pushing haute couture at “Metaverse”The futuristic virtual world in which giant digital companies, including Facebook, operate.
On December 6, a Parisian fashion designer who dresses for wealthy clients in Asia and the Middle East, pushes his elite fashion “In Metaverse” Through the game PUBG MOBILE Battle Royale by allowing players to purchase clothes and accessories inspired by ballet “Nutcracker” for their avatar.
“We all talk about the metaverse but aesthetically we don’t know in what form this will translate”Julian Forney, 46, told AFP “the player” Since the age of eight and the last haute couture collection “the first group” (It was revealed last July) It was actually inspired by video games.
“With their avatar, players will first experience in these video games actions they could not perform in real life; they stay there for everything they discover about themselves and the relationships they can build with other players online.” Julian Fournier confirmed this before adding “This is where the dreamlike dimension is best expressed in style today. Why refrain from introducing the refinement, quality, and elegance of haute couture as a new vocabulary in these wonderful grammar? Games that open doors to new universes?
Julian Fournier wants to propose “Crazy Fantasies” For people deprived of entertainment due to Covid-19 and bringing more development to a world “Geeks”. “In these virtual spaces we embody characters with identities (…) we will give people ideas about changing clothes in 3D so they can be embodied in the metaverse.”And He explains.
Video game designers “Learn how to make avatars and skins (appearance of a character or object, note) but it’s not their job to make a dress. These ruffles would never exist in real life!”considered the creator.
So he asked the premiere in his studio to create volumes of fabrics and then make video recordings to improve the quality of the virtual images. Mohandessin ‘Take the initiative too’ To reproduce the luster of a sequin that changes shade depending on the lights, he recalls.
“The geeks and engineers who design all of this don’t have a feminine sensibility (…) we want to make the aesthetic of the virtual look more elegant, subtle and more fun”, confirms Jean-Paul Coffin, general manager of the Julien Fournié house. The mission is more important as there are more and more avatars and female characters in games nowadays.
Particularly since the beginning of the pandemic, we have been spending more time in video games, not just playing, but also communicating, asserts Emmanuel Longer, a technology expert at Fabernovel, a company that makes digital products and services. “The health crisis has accelerated this topic. The metaverse concept that is becoming popular again today is a response to the way we spend time together in virtual worlds other than videoconferencing,” He explains to AFP.
For the younger generations, their default image is “very important” and develop their character in Giant virtual worlds What adds video games. A space of absolute freedom, according to Julian Forney, for young people who may feel that their relatives are misunderstood or are searching for their sexual and gender identity.
For brands, offering virtual products on platforms earns a bad reputation among young consumers and provides opportunities to reduce design costs and rethink distribution channels. Environmentally responsible, hypothetical fashion followers say. “These are energy-intensive technologiesEmmanuel Longuere warns.
for the American future Kathy Hackl expert in metaverse, it is no surprise that fashion brands are leading by stability platforms.
“The clothes on the avatar – this is something we can understand and translate into virtual spaces (…). Direct access to the avatar becomes the next opportunity for direct access to the consumer”She told AFP.
Balenciaga, who got into the popular video game in September Fortnite, offering sports apparel and footwear to more than 250 million players, Gucci On the Sims and the a program Video Games roblox, Ralph Lauren goddess dress up snap chat …
“Tv geek. Certified beer fanatic. Extreme zombie fan. Web aficionado. Food nerd. Coffee junkie.”
