Electronic Arts buys Glu Mobile

Electronic Arts (EA) buys Glu Mobile for $ 2.4 billion. The California-based video game company, Redwood City, spread the news through a Press release Posted at the beginning of the week. The global interactive digital entertainment giant is particularly prepared to offer $ 12.50 in cash for every share of Glu.

If Glu’s shareholders do not object, the deal should close on June 30, 2021. EA will become the parent company of the publisher, developer, and distributor of mobile games in San Francisco. Adding Glu’s success titles such as “Design Home”, “Covet Fashion” and “MLB Tap Sports Baseball” to the EA catalog should allow the company to significantly boost its mobile gaming platform.

Credits: Pixabay

However, the deal will not take place without the necessary regulatory licenses.

Merger a boon for EA and Glu Mobile?

Electronic Arts CEO Andrew Wilson understands that the merger with Glu Mobile is particularly beneficial for his company. ” Our acquisition of Glu brings together amazing teams and very attractive products to create a leading mobile gaming company with proven expertise in many rapidly growing genres … With the addition of Glu games and their talents, we’re doubling our mobile business “Did he say.

By purchasing Glu, EA is already leveraging the expertise of its 500 mobile game developers.

Glu CEO Nick Earl also shared his opinion of this milestone that Glu Mobile is about to achieve. According to Earl,This deal is the culmination of Team Glu’s tremendous work to deliver world-class interactive experiences to players ».

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EA and Glu are ready to evolve together

EA and Glu have set common goals. The two companies aspire above all toCreating a leading mobile wallet across all major types Like EA, Glu is well experienced in this field.

They also want to win the hearts of more players with ” Live services that are efficient and scalable Currently, 430 million gamers are already loyal to EA. 100 million of them are active on mobile every month. It remains to be seen whether the acquisition of Glu Mobile will increase these numbers.

Brooke Vargas

"Devoted gamer. Webaholic. Infuriatingly humble social media trailblazer. Lifelong internet expert."

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