Epic Games StoreIn an effort Attracts the audienceused the series strategiesSuch as delivering weekly video games and receiving an array of high-end AAA exclusives.
Of course, each strategy has its own strengths and weaknesses, but ultimately only one thing matters: the outcome. In the case of Epic Games, Some tactics worked Others had no real success.
Words from the CEO of Epic Games
At a recent press conference, Epic CEO Tim Sweeney said the user acquisition program is “very cost-effective.” Sweeney said “Giving away free games seems like a counterintuitive strategyBut companies spend money to get users into games. For a quarter of the cost of acquiring users through Facebook ads or Google search ads, we can pay a game developer a lot for the right to distribute their game to our users, and bring new users to Epic. Games Store at very economical rates.”
“You'd think this would affect sales prospects for games on the Epic Game Store, but developers offering free games are actually seeing Increase in sales of their paid games on the storePrecisely their free game allows users to discover this developer. And often developers, when they release a new game, ask us to work closely with the free game launch to build awareness of their next game. It's a wonderful thing. And it was the most convenient feature of the Epic Games Store.”
Sweeney added:We spent a lot of money on specials. Some worked well. Not many good investments, but the free-to-play program is simply magical.”
Also, Epic Games would have lost a billion dollars in the fight against Apple and Google, but that didn't seem like a problem.
