French mobile video game company Voodoo announced on Tuesday, June 11, its acquisition of the BeReal application, where users share instant photos, for 500 million euros. This should allow the process, according to a press release “To accelerate growth” From BeReal, a social network created by two French people, it promises a more authentic experience, far from the Instagram veneer.
Concretely, its users receive a notification at a different time each day inviting them to share a photo of their environment within two minutes. Launched in 2020, the app is popular with Generation Z, people born between the late 1990s and early 2010s, and has 40 million active users, mostly in the United States, Japan and France.
“We are very excited about the idea of bringing our teams together and leveraging the knowledge and technologies we have developed to make BeReal the popular social network for authenticity.” said Alexander Yazdi, co-founder and CEO of Voodoo.
Founded in 2013, the startup Voodoo claims to have 150 million monthly active users of its games. It is part of a select club of French unicorns, which are unlisted technology companies valued at more than €1 billion. The company, which has 800 employees, specializes in games that are easy to learn and play and are less than a few minutes long.
