With a newly launched augmented reality app, mobile users can digitally discover the BLS Blümlisalp and Lötschberg steamer.
Go on an expedition from home on the couch on a steamer and have the moving steam engine explain to you digitally? Starting today, BLS is introducing a new Augmented Reality app. The app called “BLS Steamship” allows mobile users to experience a virtual model of the steamer in 360-degree mode.
To do this, they point their mobile phone at a horizontal surface – eg on a table – on which the steamer is then dropped. The virtual ship “stands” in the middle of the living room. The user can walk around the table or ship and discover them from different points of view.
Engine room in 360° position
Mobile users can view buildings such as the engine room or wheelhouse in 360 degree mode. The different buttons provide more information, for example about the functions of motor boats. And thanks to the live map, users always know exactly where they are on the lake.
BLS developed the app with the virtual reality agency Ateo in Zurich. The development and testing phase took a total of about two years. First, the application was tested by BLS employees, then interested customers. Augmented reality stands for “Augmented Reality” and is used, for example, to recognize constellations or mountaintops. With the AR “BLS steamship” application, the BLS applies the principle to its own steamboats. (htr/lm)
