And what if the future of car sharing? This is the philosophy of the Getaround mobile app, which simplifies navigation in several cities in France and Europe. How do ? By bringing vehicle owners into direct contact with occasional drivers. If this car-sharing service completely redesigned its brand platform in 2021 (and changed its name, by the way!), it recently ran its first TV campaign in France, with Kazam!
Creative collaboration is nothing new
Created in 2010, Drivy, the French one-stop car rental company, and Getaround, the US car-sharing platform that merged in 2019 under the second name. After nearly two years of silence, due to the health crisis, it’s time for the brand to speak up again!
For his first collaboration with creative agency Kazam! – The selection was made after the competition – so Getaround ran its first label campaign in France. Thus, in November 2021, a color print campaign with ingenious phrases covered the metro, buses and taxis in the cities of Paris, Marseille, Lyon and Bordeaux. For a period of three weeks.
Note that this same campaign was broadcast in Brussels as well.
A TV spot that will change your outlook
After mentioning the poster campaign, Getaround speaks on TV in France: A great start for the app! On this occasion, the agency specializing in video design and production imagined an attractive spot. Note that it was broadcast for 4 weeks in January and March on several major channels.
to an intoxicating rhythm I’m walking around In the Beach Boys, the movie highlights a whole cast of colorful characters through the eyes of a statue hanging from a rear-view mirror. It is also the stages of their uses of the application. Target? Make Getaround the Brand top of mind When considering car use in and around cities.
To learn more about Kazam! Visit the agency’s dedicated page !
Kazam Agency Page!
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