There are few things more important to business than being memorable. The more consumers remember your brand, the more likely your audience will think of you when they need your products and services. This can have a huge impact on converting leads and sales.
One of the best ways to impress your customers is to offer them personalized tools with your brand. However, there are right ways and wrong ways to deal with this issue. So, to make sure you’re making the right choices, here’s what you need to know if you want to use promotional items to boost your marketing and increase your shopping.
Advantages of personal tools
According to a study conducted by International Promotional Products Association88% of all people remember the brand better after receiving their personalized gadget. By comparison, it usually takes up to seven ad impressions on TV, print, or online for people to eventually remember your company name and what you do.
The kind of quick brand awareness you can count on with custom tools generates customer trust instantly. This makes it easier for them to identify the companies they do business with, which, in a world constantly looking for quick and affordable solutions, is no small feat.
Although being memorable is one of the great benefits of using promotional items, it is by no means the only one. It’s also very affordable (there is actually a wide range of options cheap custom tools It can be purchased directly online) and has a much lower CPI than, say, a large online advertising campaign.
Not to mention that it motivates the consumer to act. In a study conducted by British Promotional Goods Association79% of the recipients of promotional items said they would be more likely to invest in a company’s products or services after receiving a useful and beautiful custom tool from them.
5 great ways to use inexpensive personal tools effectively
There is a lot that your business can gain if you take advantage of promotional items. But you can’t just expect your brand name to be printed on an item and hope that it will increase your profits. While the benefits of custom tools in marketing are broad and consistent, technology is essential if you want to get as many impressions as possible.
To maximize the benefits of your promotional campaign, here are five clever tips and simple tricks you’ll need to keep in mind when designing. Put it into practice as you solidify your strategy to get the most out of everything your business tools can offer.
It creates custom tools that will last over time, in terms of their quality and usability.
Think carefully about who you will give your gadget to: only by analyzing your audience will you be able to reach the goal. For example, avoid underestimating the importance of a promotional article by thinking that “a pen is good for anyone” and is therefore the right gift to give. Perhaps with more thought, you will be able to be original and consistent with your target and brand preferences.
Be sensitive to environmental issues. All personal tools in circulation, or at least most of them, are also in the eco version: there are things made of bamboo, cork or recycled materials such as RPET. Why not choose your gadget in its eco-friendly version?
Attention to competitors: try not to copy other people’s ideas, give a touch of originality and bond with your company’s identity that is definitely different from others. Make them understand with the tool why they should choose your brand and not the competition.
We talked about authenticity but be careful not to overdo it. Dedicated tools should always be useful to the people for whom they are given, otherwise they will be forgotten or discarded, and we will be wasting money, time and energy on a really very short project.
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