Car pollution slows down the environmental transition. Faced with this observation, two engineers from Nice developed the Rob app. Objective: To promote more responsible use of transportation, by rewarding users.
Bicycles, buses, trains… Citizens are automatically rewarded for every environmentally responsible ride. Created in 2020, the app rob Inspired by the airline miles model that aims to retain customers for flying. Engineers David Atlan and Thibaut Arnould wanted to make this commercial recipe more useful by encouraging as many users as possible to travel for more responsible mobility.
so far prevalent in the Paris sector, l’application Rewards points for users when they travel in soft and responsible modes of transportation: bus, tram, metro, train, car-sharing, green VTC, electric scooter, moped or electric scooter. Concretely, they can earn points by scanning tickets or by linking their bank card to the application that will detect payment for trips made. “All data is encrypted and servers are in the European Union”Let the founders know.
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Rob also encourages personal initiative. This is equivalent to buying mobility equipment and repairing or recharging personal electric vehicles. Points accumulated can be exchanged for minutes of electric mobility, ethical gift cards, or even converted into donations to associations.
carbon footprint calculator
The app also plays to awareness with its carbon footprint calculator. This tool allows users to assess emissions associated with their travel patterns. In addition, there is a summary of the mobility budget. “Important data for users who experienced a sharp increase in this budget after de-liquidation”, select engineers in a press release. In addition, Robb supports major cities and communities by encouraging residents to prefer more responsible transportation.
Available on Apple and Android, the app already has more than 2,000 users and about thirty public and private mobility partners (yes SNCF, Cityscoot, RATP, Marcel, Caocao Mobility, Lime). From September 2021, Robe will establish itself in the southeast and southwest of France, starting with the city of Nice Côte d’Azur (MNCA).
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