Google wants to make it more difficult for Android users to track advertisers,
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The balance between data protection and freedom from ads
According to the report, Google wants to be less restrictive than Apple. The company tries to maintain a balance between users’ need for data protection and an ad-supported ecosystem. It is currently unclear how Google will enforce the restriction on user tracking. The company is already recommending iOS developers to include their own notes in their apps in order to enhance users’ understanding and approval. According to the report, it is conceivable that Google will use the example of a future Chrome browser as a basis for implementing the concept. The company is currently testing something called a privacy sand here. This evaluates browser history in order to roughly map users to a specific ad group. In contrast, the browser operates without the individual storage and processing of third-party cookies, which were previously used to analyze user behavior for personalized ads.
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