Apple will now allow users of its smartphones and tablets in the European Union to delete the brand's apps installed by default on their devices, such as the App Store or Safari browser, in order to comply with new EU competition rules.
The iPhone maker has built its success in part on its closed ecosystem, with tools that are highly compatible with each other across different devices. It’s difficult for users to bypass the App Store to download mobile apps through other platforms.
“App Store, Messages, Camera, Photos, and Safari apps may be removed for EU users,” Apple said on its developer support webpage. “Only phone settings and apps can be deleted.”
European iPhone or iPad users will also be able to manage default settings for browsers, messages, phone calls and other functions, according to Apple.
Since the Digital Markets Regulation (DMA) came into effect a year ago, Apple and European authorities have been locked in a standoff that has included actions and threats.
“The App Store rules violate the DMA, preventing app developers from directing consumers to alternative distribution channels for offers and content.” Brussels is estimated at “First opinion” In June, after investigation.
Apple risks a very heavy fine
If these initial findings are confirmed, and if the US company does not modify its App Store in a way deemed satisfactory by the EU, it could face a fine of up to 10% of its global sales – or more than €30 billion on last year's sales – and up to 20% in the event of a repeat violation.
Apple has long defended its closed ecosystem in the name of security, saying that opening it up would expose it to the risk of infiltration by besieged software, putting the confidentiality of user data at risk.
“To keep users safe online, Apple will only allow developers to offer alternative browsers if they meet certain criteria and adhere to a number of privacy and security requirements.”The company explained in its message to developers.
Many companies, such as Epic Games (Fortnite) and Spotify, have been fighting for years against Apple's ecosystem, which forces app publishers to go through the App Store, and thus pay a commission to Apple.
The California group last month promised to make the necessary changes to comply with the DMA.
This new regulation has been introduced to protect the emergence and growth of startups in Europe and provide more choice for consumers.
