The broadcasting giant has announced a strategic hiring to diversify its offering. The new content is expected to arrive sometime in 2022 at no additional cost to users.
The streaming movie and series platform is developing its pawns toward new ground: video games, starting in 2022. According to BloombergNetflix will appoint Mike Verdu as its video game development supervisor, a first step toward diversifying its offering.
This former Facebook employee was developing Oculus Games, the company’s virtual reality headset. Verdu has also cut its teeth in mobile game development for Electronic Arts and Zynga (Farmville).
The video game catalog should therefore be offered on Netflix from 2022. This content will be presented in the same way as current movies and series. Additionally, according to Bloomberg, this new offer should not be subject to additional user fees.
Netflix diversifies in the face of competition
With the Covid-19 pandemic, video streaming platforms have achieved unprecedented success, and Netflix now has to face strong competitors such as Disney+ and Amazon Prime Video.
But the company isn’t just playing at this table: the streaming video game, even if it’s slow to develop, should experience a boom in the coming years. Microsoft has been offering a beta version of its Xbox cloud gaming service since April.” This allows gamers who don’t have an Xbox Series X console to enjoy hundreds of games from their catalog.
So Netflix is committed on several fronts, with one constant: making sure that winning requires a truly compelling video game catalog.