Ogury, a mobile advertising specialist, announced the launch of “Header Ad,” a premium mobile format that “combines full visibility and respect for the user experience.” Designed for mobile, this new format blends into the header, “allowing marketing decision makers to engage users without disturbing them while they’re reading.” The header ad format immediately appears at the top of the phone screen and changes its size as soon as the user starts interacting with the content on the page. As it scrolls through the content, the header ad shrinks to 100px, then closes when the ad is finished. The user can also enlarge the ad to full screen mode, or close it with a single click.
“The title ad is non-intrusive and ephemeral, as it disappears at the end of the video or after a short publishing period. Concretely, this new format has been incorporated at the top of the page, making it possible to engage users while respecting their navigation,” said Ogury, which was created to improve Consumer advertising experience, this non-intrusive solution increases revenue for publishers”, and claims that this format generates a cost-per-thousand (CPM) “up to three times” than display banners. top of the page. M Publicité, the advertising agency of the Le Monde group (Le Monde, L’Obs, Télérama, Courrier International and Le HuffPost) is an early recipient of this format. “As a premium publisher at the forefront of innovation, we are always looking for new ways to improve the advertising experience for our readers. We are proud to have created this format jointly with Ogury,” said Daniel Soares, Director of Digital Operations at M Publicité.
For brands, the format is always onscreen at 100% visible pixels, and is available in display and video. Thus, header advertising guarantees VTR (viewing rate) and VCR (video completion rate) rates based on reliable visibility indicators. The company explained that this is a radical change from the ad formats included in the articles. This format is endorsed by the Coalition for Better Ads. Header advertising is available in key bids, or via direct integration via tags.
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