Sephora develops a mobile application for human resource management

To manage an employer’s global brand strategy, the Sephora Group has developed a mobile app around the Qlik Sense solution, making it easier to access HR indicators.

AdvertisingToday, Sephora is present in more than thirty countries and is a beauty distribution brand belonging to the LVMH Group. Due to strong international growth over the past ten years, the company wanted to harmonize its HR practices across the world. After the deployment of SAP SuccessFactors HRMS, it also implemented an HR management tool based on the Qlik Sense solution, in the form of a mobile application.

To transform its HR practices and develop its employer brand, Sephora implemented a two-pronged strategy. The first, of an operational nature, was the deployment of SuccessFactors in 2020. With this project, the brand had a single source of data for all information related to employees, jobs, and employment, based on the cloud. To guide its HR strategy and facilitate decision making, the company also wanted to include an analytics component, in order to enhance the career paths and opportunities it offers to its employees. To this end, it has chosen to contact publisher partner Qlik and Micropole.

HR indicators can be accessed in real time

Around the Qlik Sense solution, Sephora and its partners have built a mobile app called People Trends, which delivers indicators broken down into four functional areas: employee engagement, talent development, and recruitment, as well as organizational efficiency and human resources. Prototyping the application was very fast and made it possible to provide a presentation to managers from which to choose the performance indicators that they considered most relevant. Final adjustments were made very quickly, thanks to the simplicity of developing the solution.

After six months of effective project and three months of use, the application is constantly improving. The latest version significantly integrates mass report production, avoiding manual re-entry of data. Thanks to People Trends, managers around the world can now access integrated HR data via their mobile phones, update it in real time and independently manage it by their respective actors. Employees expect their company to provide them with the same level of service and response that they enjoy in their daily lives. It was therefore necessary to provide them with a solution that can be easily accessed via mobile applications that provide them with real-time information, explains Thomas Morabito, Global Vice President of HRIS at Sephora. This data allows HR managers to better understand employee expectations and support them in their careers.