The use of social media has increased dramatically in recent years and has become indispensable, especially in the field of internet marketing. However, in a fast-paced world like ours, trends are constantly changing. In order to make your internet marketing up to date and effective, it is important to always keep up with the latest trends. We asked ourselves what happened in the field of social media, especially in 2021, and what are the most important social media trends in 2021. You can find the top three here in the article.
What are the social media trends for 2021?
- Vertical videos
- Augmented Reality
- Zero friction
Vertical videos
One of the most noticeable trends is vertical videos, that is, videos in portrait format. why is that? It’s easy to answer. Social media users mostly use it on their mobile devices. The vertical orientation of the media is formed accordingly. If you flip a smartphone, the screen and the media can flip with it, but our society, and thus also social media users, suffers from increasing laziness. The less work that needs to be invested, the better. This at least partially explains the boom in vertical videos. All the media that can be accessed on the smartphone in portrait format has horizontal media on the front. At least with the user. Almost everything is now done in portrait format. Or can any of you remember the last time they used their smartphone for a purpose that didn’t start with “N” and end with “etlix”? One thing is for sure, especially on social media, image format is the king of trends in 2021. It doesn’t matter whether the stories / stories are featured on Instagram, TikToks, or LinkedIn. The 16: 9 format is definitely one of the most popular formats right now.
Augmented Reality
Augmented Reality or Immersive Media Experiences – What Is It Actually? The term denotes that of Augmented Reality back. Translate this term mean Extended Reality It mainly depends on the potential interaction between people and brands. Augmented reality is becoming more and more popular in social media trends (especially in 2021). This function enables the target groups to integrate into the marketing activities of the companies in an interactive manner. The boundaries between reality and virtual are blurred and the client is given fun opportunities to escape reality. Because: Especially in times like these, people are increasingly looking for ways to escape the hard facts of reality. Playful virtual items meet with growing enthusiasm among social media users. If marketing is to be improved in terms of reach, engagement, number of followers, and brand awareness, then the field of augmented reality is inevitable. Filters available on Snapchat, Instagram, Facebook, and Co. For example, tremendous opportunities to enhance user interaction with brands.
Zero friction
The term Zero Friction comes from the English language and means something like: minimum points of friction. This should be explained briefly: This point is mainly related to the smooth flow of the actual purchase process. Because: more steps must be taken to obtain the. The purchase is completed, the greater the chance that the user will cancel the purchase. The so-called Customer journey Therefore it should not be spread across too many channels. It is important that you have as few barriers as possible in the buying process in order to increase the likelihood of the actual purchase.
It is undeniable that the number of shopping opportunities in the social media sector has grown tremendously, especially in the past year. A generic example of a social media trend Zero friction Facebook Availability: This channel is constantly improving its shopping experience, especially in recent years. For example, the internal check-out process has been developed to make the online purchase process as easy and perfect as possible. So the possibility of direct in-store purchase on social media is of utmost importance in keeping pace with the trend Zero friction To comply.
Related and exciting topics are the 2021 digitization trends. You can find more detailed information on this topic here.
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