DreamAway, a young brand that specializes in virtual reality rooms, is heading to the Paris region and has chosen Val-d’Oise to open a new location. Since the opening of the first room in Lyon in 2018, this concept – introducing virtual reality headsets to individuals and companies in spaces dedicated to cultural, professional or entertainment activities – has been spreading in seven cities from France, from Lille to Aix-en-Provence.
The new enterprise will not be owned on its own, but will be jointly executed with two entrepreneurs from Valdois via Imm Experiance. Meanwhile, the partners are looking for a room of 200 to 300 square meters, around Cergy Pontoise, to open this summer. “Our call is rather to develop ourselves in the big cities, and to leave the affiliations with groups whose population exceeds 100,000 people,” Arthur de Schollot, founder of DreamAway, says.
Fundraising project postponed
Before the health crisis, the company was aiming to raise 4 million euros on the exchange to expand it. The project is clearly postponed, but, despite confidence in the health context, the business manager aims to increase the park to 10 locations by next summer. It determines “The ambition is to have 15 by the end of the year.” For now, with the exception of first aid training modules, all DreamAway activities should cease.
Another goal to be achieved, once business resumes, would be to increase the share of B2B activity, which is at 45% of the national average before the pandemic, to more than 60% of the total.
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