Analyst firm JP Morgan predicts that PC sales will start rising again, particularly thanks to the imminent arrival of a particular model. There's a reason for that.
the Computer sales They are at half mast. Years laterCovid-19 pandemic It was particularly bad for the sector, with large and regular declines. Analysts and experts continue to make predictions, but even the most optimistic of them talk about a timid recovery that is barely taking off.
Currently, the focus is on demand Beginner modelsThis is for two main reasons. The first is purely economic. the Job loss Due to imprisonment 2020 andEconomic inflation I went through there. The second is related to Back to schoolstudents seeking to equip themselves often with Laptop Without leaving their savings behind.
As the end of 2024 approaches, JP Morgan publishes a report indicating… Disappointing sales in the third periodWhether for computer that Mac. 2% less than the previous year, even if a 6% increase It is noted regarding the last semester. On the other hand, analysts expect that the machine, which is rapidly approaching its release, will revive the sector.
This computer should fuel a recovery in PC sales in the short term
It is actually the range that will carry Apple M4 chipWhich can also be found in the new iPad Pro. Why these particular machines? Because the processor they carry makes them firmly geared devicesartificial intelligence. However, JP Morgan thinks so The demand for this type of computer will increase significantlyeven announcing that they would be “It is spread everywhere“By 2030.
Also Read – The MacBook Pro M4 has already been tested before its official launch, here are the four major changes
With an expected release at the end of October, M4-branded Macs should boost PC sales very quickly until 2026 according to experts. It is clearly not cheap in the high-end segment. It remains to be seen whether the predictions will prove correct. For our part, we advise you to wait before choosing a Copilot+ PC or similar device.
source : AppleInsider
