Vanilla Ice makes weird ads for Samsung refrigerators

The ’90s are back and you want to preserve the climate. This is how you can understand the new Samsung announcement in which the American rapper Vanilla Ice recommends increasing the temperature of the refrigerator.

Most of you probably know the song Ice, Ice Baby. Many may also know American rapper Vanilla Ice, who celebrated his achievement with the song in 1990. The song was sold a million times in the United States alone, and the album To the Extreme was also a success. Vanilla Ice, whose real name is Robert Matthew Van Winkle, doesn’t necessarily have a good reputation in the scene. Now, Samsung has hired rappers to create new refrigerators and an initiative for Save carbon dioxide I’m up.

Rap hits on the familiar sounds of the ’90s, now called Reduce Your Ice, Ice Baby Vanilla Ice For example: “Stop well, long lasting solution, Ice is back with my brand new invention” or “Something is holding me tight, energy efficient, day and night.” The idea behind this is to increase the temperature of the freezer by at least one degree. Or, let’s put it in Vanilla Ice’s phrase: “Turn up the heat like a spoiler!”

This is based on Samsung’s idea of ​​reducing CO2 emissions by increasing refrigerator temperatures. South Korean technology company to me More than one million tons of carbon dioxide emissions could be saved annually if every household in Europe increased the temperature of their freezer by just one degree. Samsung calculated everything based on the RL36R8799SR refrigerator model. The amount will correspond to emissions of up to 217,000 cars or energy for 120,000 households per year.

Vanilla Ice claims to be “very keen on a sustainable lifestyle”. For him, this also includes a “high level of energy efficiency”. Time and time again, he keeps his “eyes open for energy-saving technologies.” He’s also excited to work with Samsung on this project. “After all, important messages like this can be conveyed well through music,” Samsung quotes Vanilla Ice.