Thursday 4 February 2021 could be the official sign of Aiways’ arrival on the French scene. It is, however, an event that was widely reported via messages posted on the social media network LinkedIn, which were subsequently revealed Some photos from a Parisian gallery in question.
To read. Car East France launched Aiways with Feu Vert, AD, Albax, GoMecano and BCA.
Aiways house is ephemeral
Indeed, the Chinese brand, and more specifically its exclusive importer in France that is none other than Car East France, is exhibiting for the first time The SUV U5 As you call it Lewis’ house. This is a pop-up store located at 27 Jules Ferry Street, at 11H Paris district. If the development is underway and will be ready in a week with the furniture received, about 70 sq.m. will be allocated to Aiways and being phygital, with a show car and a team of three people assigned to the square.
We mention that The SUV will only be marketed through online sales, With home delivery in 26 French cities. As far as testing is concerned, the dealer works with their partner UX2. Moreover, in front of this transit store, two places have been reserved with the town hall to make it easier The Driving testsThen a strategy for Aiways to search for fame.
The installation period is set at three to four months, which will be extended depending on the success of the operation or the reopening of large shopping centers.
Virtual reality and holograms
“The initial idea is that you have it Main In addition to temporary corners in shopping centers, whose project is currently being questioned. Our digital business modelWe rely on this premier showroom to create a focal point, meeting place, and ambiance, offering an experience other than classic franchise through, for example, virtual reality or holograms. The test will also be of great value. ”Aurélien Venet, director of communications and digital at Aiways France, argues.
If the manager does not reveal any sales targets for this popup store, he can potentially help achieve this In France, the brand expects in 2021 to deliver 1,000 to 2,000 deliveries.
